目次
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Part 1: Key factors to understand the business environment
Chapter 1: Why do business in Japan now?
Chapter 2: What are challenges and obstacles in doing business in Japan?
Part 2: The 7 Steps for Success
Step 1: Think globally - take Japanese market into consideration from early stage
Step 2: Do sufficient research and develop strategy
Step 3: Define positioning products distribution channel well in particular
Step 4: Establish “Glocal = Global + Local” flow of the total process
Step 5: Network with experts around the globe to leverage global assets while adapting to local
Step 6: Leverage the Internet and mix online with offline
Step 7: Acknowledge that Japanese way is quite different from yours
Part 3: Case studies
Case 1: Global FCMG Companies (P&G Nestle Coca-Cola) ? Successfully entered to penetrate the Japan market although local counterparts are still strong
etc
経営・ビジネス ランキング
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